After a careful study and a detailed recovery of ancient recipes, starting from 2016 Distilleria Marolo in Alba gave the brand Domenico Ulrich a new life. The Ulrich company was established back in 1854 by botanist Domenico Ulrich. It was one of the first in Italy to specialize in processing aromatic herbs on an industrial scale, using only Piedmont and Italian-grown raw materials. It soon became one of the leading companies in the field of medicinal herbs. Its products, herbal extracts, infusions, amaro liqueurs and syrups were appreciated throughout Italy.